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Alpine Bank #2 (Aug 4th & 5th, Denver) – Pay $500-$2500

August 4 - August 5
  • Shoot Date: Aug 4th and Aug 5th (1 or both days)
  • Location: Around Denver, CO
  • Union: Non Union Only
  • Total Talent: 4 talent total
  • Usage: 1 Year, Paid Digital (including OTT/CTV, web, email, digital banners, etc.) Paid Social, Organic Digital + Social, Regional Broadcast Usage (Colorado Only)
  • Exclusivity: Yes for banks/financial institutions for 1 year. Must not have worked with a banking/financial client in the past 1 year.
  • Rate: $500 day rate + $2,000 usage fee
Role:
  • College Student
    • Age: 19 – 23
    • Gender: Female
    • Ethnicity: Hispanic (or mixed)
    • Look: Natural, approachable, girl-next-door college student. Minimal makeup, unfussy hair; should look like she actually
      attends class, not a model playing a student. Genuine and relatable over glamorous
  • College Father
    • Age: 45 – 55
    • Gender: Male
    • Ethnicity: Hispanic (or mixed)
    • Look: Upwardly-mobile working family. They’re both approachable and grounded. Not overly polished or
      “influencer” styled. Real people. Should read as relatable first-time homeowners/new parents starting to think seriously
      about their financial future (401k, savings, banking basics).
  • College Mother
    • Age: 45 – 55
    • Gender: Female
    • Ethnicity: Hispanic (or mixed)
    • Look: Upwardly-mobile working family. They’re both approachable and grounded. Not overly polished or
      “influencer” styled. Real people. Should read as relatable first-time homeowners/new parents starting to think seriously
      about their financial future (401k, savings, banking basics).
  • CNI/Entrepranure
    • Age: 40 – 50
    • Gender: Male
    • Ethnicity: White
    • Look: Sharp but unpretentious. In one look, he must come across as smart, focused, and quietly driven. He is polished yet grounded. He should read as someone who left a stable career to build something of his own. He is a construction business owner, so he is a mix of a polished white collar worker and a blue collar worker who is able to get his hands dirty.

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